Design the full customer journey from anonymous visitor through onboarding and expansion.
A project for marketing & cs
Customer Journey Design
Design the full customer journey from anonymous visitor through onboarding and expansion.
Journey by design
Key outcome this project is built to deliver.
Big
Project scope — typically 40–80 hrs of implementation.
33
Project number in the Avero GTM catalog.
Marketing
Primary function this project serves.
The problem
The customer journey was never designed — it just happened. Gaps and drops are invisible.
What we deliver
How we work
01 / Audit
1–2 hrs
We start by understanding your current state.
Before building anything, we map what exists today — your tools, your data, your processes, and where the gaps are. This shapes everything downstream.
- Current stack and integrations reviewed
- Process gaps and bottlenecks identified
- Success criteria defined with your team
02 / Build 40–80 hrs
We build the system and get it live.
Implementation is hands-on — we build directly in your tools, not in a sandbox. You see real outputs at every step, not mockups.
- Full implementation in your existing stack
- Data quality verified before going live
- Team walkthrough and handoff documentation
Outcome. Journey by design — measured against your baseline from the audit phase.
03 / Expand
scoped after live
Once live, we identify what to build next.
Most projects unlock adjacent opportunities once the core is running. We scope expansion work after seeing real results — not before.
- Performance review at 30 days
- Adjacent automations identified
- Expansion scoped and prioritized
Want to run this project for your team?
We'll scope it to your stack and timeline.